National Philanthropy Day: 3 Lessons for Every Nonprofit Leader (Penny Hawkins)

November 2020

While National Philanthropy day provides a wonderful opportunity to celebrate charitable giving, volunteer engagement and community spirit, it also offers an opportunity for nonprofit leaders to strategically evaluate what each category means and how they might implement it within their organization. That's exactly what my colleague Penny Hawkins and I discussed during Episode #69 of the Path Podcast.  She lifts up ideas that can help you diversify your donor base, find new ways to partner with individuals and organizations, and better understand the mindset of your major donors and significant prospects.  Lots to consider within this episode and some great resources from Penny as well.

"There is huge potential in these networks, and creating better awareness is very important to the work you're doing."


Penny has enjoyed 15 years of professional experience in both the corporate and nonprofit sectors. She began her career in Private Equity with BlackHawk Capital Management where she focused on communications, investor relations, marketing and operations. After completing the Foundation for the Carolinas Impact Fund for Emerging Philanthropists in 2008, she combined her skill for investor relations with a desire to support growth in Charlotte's vital philanthropic community and entered the path to nonprofit leadership. Prior to joining PMA Consulting as a Senior Consultant, Penny held leadership development positions at Novant Health Presbyterian Medical Center Foundation, KinderMourn, and the Council for Children's Rights. In her most recent role with Novant Health, she served as the Development Program Manager of the Children's and Women's Service Lines. Penny has a bachelor's degree in Journalism & Mass Communication with a focus on Public Relations from the University of North Carolina at Chapel Hill. She's obtained her CFRE (Certified FundRaising Executive) designation, obtained certification from the Wake Forest University's Essentials of Business for Nonprofit Organizations, and is the current Board President for the Charlotte Chapter of the Association of Fundraising Professionals (AFP).