4 Ways to Make Your Virtual Fundraiser More Successful (Jenni Hargrove)

December 2020

Every nonprofit is planning - or pondering - some sort of virtual fundraising event. Either adapting a previous live model, or trying something online for the first time. How confident are you in your design and potential for success?  If a virtual fundraising event is in your future, Episode #74 of the Path Podcast is the perfect resource to guide your thinking.  Jenni Hargrove brings her marketing, communication and special event expertise to a great discussion around four keys to drive better virtual engagement and short and long-term fundraising success.  We discuss how you can stand out amongst the competition, how you can simplify and streamline your event, how you can design a highly effective agenda, and how you can market your event successfully.  Check it out!

"Remember that an online event has to be engaging, quick and more scripted than an in-person event."


Jenni Hargrove is a Charitable Marketing Coach and the Founder/CEO of Nonprofit Jenni. Jenni provides coaching support and educational materials for social sector organizations in the USA, including nonprofits, social enterprises, and government agencies. She offers individual support to clients through consulting or coaching. With a background in market research and corporate philanthropy, Jenni specializes in training nonprofit leaders in best practices for building a robust Marketing and Fundraising Strategy.  Jenni is also the host the Nonprofit Jenni Show podcast, available for free on Apple Podcasts, Spotify, and Google Podcasts. Each podcast episode features nonprofit professionals discussing challenges faced in the sector.