Patton's Picks from the PMA Library: Who Not How

March 2021


If you're looking for book recommendations in the productivity and professional development genre, Patton offers a weekly summary of some of the essential and emerging titles from the PMA Library.

We are often limited by our thinking and our educational system by focusing on how to do something instead of considering the possibilities of WHO might help us achieve our goals and multiply our output and success. Dan Sullivan is a successful coach and Ben Hardy is a writer and psychologist. Their book is a great example of this collaborative principle and their work illustrates the potential of WHO in all aspects of your life.

  1. Freedom of time and money. How can you relieve yourself of tasks that don't represent your highest value role  to your organization and your professional development plan? If you're procrastinating on something, find someone else who can help. Hire support that allows you to do the most important things (maybe a virtual assistant, chef, trainer, coach, etc.)
  2. Freedom of relationship. Approach every WHO with an abundance mindset and focus on what you can do for them too. Generosity of your time and skills is fundamental to forming trust, and providing that generosity leads to the reciprocation essential for valuable partnerships.
  3. Freedom of purpose. Stop competing and start collaborating; partnerships will get you to the next level. To waste energy acting against your peers, you are actively creating your own resistance. Focus on moving forward with the people who would also benefit from a symbiotic partnership.


Dan Sullivan is the world's foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach®, the leading entrepreneurial coaching program in the world, and author of more than 50 publications on entrepreneurial success. Dr. Benjamin Hardy is an organizational psychologist and best-selling author of Willpower Doesn't Work and Personality Isn't Permanent. His blogs have been read by more than 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others.