How to Energize Your Nonprofit’s Social Media (Dana Snyder)

April 2021

Do you find your nonprofit's digital marketing strategy is simply reacting to the latest social media craze?  As a nonprofit leader, you're not alone, and you don't have the time or resources to flounder around in a space that is increasingly important to the engagement of critical friends and donors to your organization.  Fortunately, Dana Snyder is the perfect person to talk about this dilemma, and brings a much-needed focus to digital strategy in episode #101 of Your Path to Nonprofit Leadership.  We discuss how to best create a digital strategy for your nonprofit, and how to best invest limited budget to assure effective communication to your key constituents.  Dana also sheds light on the varied motivations behind different generations of donors, and how you can better encourage their loyalty and financial support.  Finally, she shares some of her checklist to hire the right social media staff for your nonprofit.

"If you're looking for growth in your nonprofit's brand awareness, donations and advocacy, you must invest in a digital strategy."



Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. She offers a unique Missions to Movements program, a 6-month mastermind for innovative nonprofit leaders ready to build a sustainable digital fundraising process, cultivate a passionate online audience and find impact-driven corporate partners to grow brand awareness. Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.  Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. Dana graduated with a Bachelor's Degree in Advertising and Public Relations from the University of Central Florida.