How To Engage The 3 Distinct Types of Funders (Sybil Ackerman-Munson)

June 2021

Every nonprofit leader rehearses their perfect case for support in anticipation of a donor meeting.  And while the ability to deliver a clear and compelling vision for your organization is critical, an often-overlooked part of your preparation is considering exactly what type of major donor you are about to encounter. Sybil Ackerman-Munson offers a fascinating assessment of the three types of donors you're likely to face in episode #107 the Path, and as she makes clear, their motivations are very different. Having worked with many major donors and foundations to give away millions, she knows if you approach them with a one-size-fits-all appeal, your chance of success diminishes dramatically. What are the differences between a Sustainer, Campaigner and Launcher donor?  You'll not only understand the differences after listening to our conversation, but also come away with practical strategies to approach any of the three.


"You can be really effective as a nonprofit leader by approaching donors based on where they are, and by understanding how they like to fund."


Sybil Ackerman-Munson is the President of Do Your Good ™ LLC, and has over twenty years of experience as a nonprofit professional and foundation advisor. She taps into the vast experience and knowledge she has acquired from helping donors give away over $45 million in donations large and small. Sybil offers step-by-step guides through on-line courses, a podcast series with inspiring interviews called Do your Good, and resources so that her students can jump to the front of the line and waste no time in making a true and lasting positive contribution to the world. Her website describes all Sybil is about at Her course, Crack the Code: Sybil's Step-by-Step Guide to Successful Philanthropy, is now available for a limited time to a small number of students, link