Is It Time for a Capital Campaign? (Cindy Clark)July 2021
As we move through the pandemic, numerous factors are influencing nonprofit leaders to consider whether now is the time to launch a capital campaign. Pent up demand, relatively good economic conditions, competition from other nonprofits - and just a restlessness from staff and board - may all be pushing you to what feels like an inevitable fundraising effort. But are you and your nonprofit really ready? My colleague Cindy Clark is the perfect one to answer this question, and she and I discuss five keys to evaluating campaign readiness in episode #116 of the Path Podcast. Cindy has nearly four decades of experience running campaigns and consulting nonprofit leaders on their campaign readiness, and she can help you understand the key elements necessary to assure campaign success.
"Nonprofit leaders frequently underestimate the volume of work and activity that comes with a capital campaign."
Cindy Clark joined the PMA team with more than 35 years of experience in nonprofit leadership, strategic planning, management, development, and marketing. Her background includes work in healthcare, higher education, and the independent school sectors. Most recently, Cindy served for nine years as a member of the Senior Leadership Team and Vice President for Development with Hospice & Palliative Care Charlotte Region, where she managed a successful $10 million capital campaign to build Levine & Dickson Hospice House. She previously served for 14 years as Director of Advancement at Gaston Day School, an independent school in Gastonia, NC. Cindy began her career in Advancement at Belmont Abbey College, where she served first as Director of Public Relations and later became Director of Development. At PMA, she consults with a broad spectrum of nonprofit organizations, including education, social services, economic development, and arts clients. Cindy received a bachelor's degree in English Education from Appalachian State University and is a Certified Fundraising Executive (CFRE). She is a former board member and President of AFP Charlotte and a former recipient of their Outstanding Professional Fundraising Executive Award.
EPISODE TOPICS & RESOURCES
- Jerold Panas' book Asking
- Mark Freedman's book How to Live Forever
- Michael Marsicano's episode #99: Moving Through the Pandemic: What Do We Do Now?
- Ready for a Mastermind? Check it out here