4 Steps to Breakthrough Marketing for Nonprofit Leaders (Cheryl Williams)

September 2021

In an environment when the term "hybrid" represents a new layer of complexity for nonprofit programming, fundraising and communications, it's easy to get lost in a flurry of activity without effectively marketing your nonprofit organization.  As a nonprofit leader, how do you best determine what effective marketing and communication even looks like for your organization?   Fortunately, Cheryl Hudgins Williams brings a career of for-profit and nonprofit experience to help you elevate your organization's marketing in episode #123 of the Path Podcast. Cheryl and I discuss four steps you can take right now to better assess your marketing and communication strategies and become more effective in sharing what makes your nonprofit attractive to funders, volunteers and the communities you serve.

"It's amazing how nonprofit mission statements are not understood consistently across all of your internal stakeholders, much less the external audiences you're trying to reach."



With over two decades of corporate and nonprofit leadership including Marketing, Public Relations, Strategic Planning, Financial Management and staff Leadership and Development, Cheryl Williams is the founder and CEO of Hudgins Williams Associates.  During her twenty-two-year career at Procter & Gamble, Cheryl's responsibilities included visibility and reputation building for domestic and global brands representing $30 billion in annual retail sales, and she served ten years as Vice President of the P&G Cosmetics Foundation and as a member of the foundation's Board of Directors. Twenty years of nonprofit service includes leadership roles in multiple organizations and humanitarian projects in dozens of countries including Uganda, Niger, Nicaragua, Peru, Indonesia, the Philippines and India. She has served on the boards of directors of Baltimore Center Stage, the Baltimore School for the Arts, the Baltimore Design School, and United Lutheran Seminary. As a Senior Consultant at Tecker International, she brings expertise in coaching and communications to a wide range of associations and other nonprofit organizations. Cheryl received the Advanced Certified Personal and Executive Coach certification from the College of Executive Coaching, and is credentialed by the International Coach Federation. She earned her B.S. in Computer Science at North Carolina State University, and both an M.S. in Business and an M.B.A. from The Johns Hopkins University. She is a native of New York City and now lives in Baltimore, Maryland.