Leading Your Organization Through Strategic Execution (Logan Herring)

October 2021

Should you stop calling your organization a nonprofit? That was one of many intriguing topics Logan Herring and I discussed during our conversation in episode #128 of the Path Podcast.  Logan is the dynamic leader of The WRK Group in Wilmington, Delaware, and is not only transforming his community, but also offers a unique organizational model for communities around the world to consider.  We discuss the key tenets of his leadership, from strategic planning (he doesn't use that term either!), mergers and alliancesstaff and board developmentfundraising, and personal and professional development.  

"I'm not using the term nonprofit anymore. We are a tax-exempt business, and when we make a profit, we return that profit back to our community."



Logan Herring is the CEO of The WRK Group (The Warehouse, REACH Riverside, and Kingswood Community Center). He started his work in the Riverside neighborhood of Wilmington as the Executive Director for Kingswood Community Center (KCC), which serves the young and old alike, including an early learning center, before and after care, and a senior center. REACH Riverside (Redevelopment Education and Community Health), is a non-profit community development corporation created to lead the $250 million revitalization of the Riverside neighborhood under the nationally acclaimed Purpose Built Communities model. REACH and KCC are working in partnership with The Warehouse, a co-working facility and network for teen-serving organizations designed to address violence, academic performance, and workforce readiness amongst Wilmington's youth by providing them with access to more than 140 teen-focused program and service providers. Logan holds a Bachelor of Arts in Business Management from Goucher College and a certificate in Non-Profit Leadership from Boston College. In 2018, Logan was recognized in the Delaware Business Times 40 Under 40, which pays tribute to ambitious professionals who are making a name for themselves through professional excellence and community involvement. Additionally, Logan was recognized as one of Delaware Online's Most Influential Delawareans for 2021. Logan has also been named 2021 CEO of the Year for Large Nonprofits by Delaware Business Times.

​​​​​​About PMA Nonprofit Leadership 

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders thought the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.