The Power of Donor Stewardship as a Nonprofit Leader (Caitlin Donley)

November 2021

Fundraising is more than simply communicating your mission effectively to your donors and asking for support. The real magic happens after the gift is received, and doing more than just saying "thank you" means a nonprofit leader has an intentional strategic plan around donor stewardship. In episode #132 of The Path to Nonprofit LeadershipCaitlin Donley introduces us to three distinct categories nonprofit leaders need to consider as they maximize the potential for donor stewardship.  As President of AFP Charlotte, Caitlin discusses National Philanthropy Day and many other ways to celebrate philanthropy and increase your donor retention. Having an annual advancement plan enables natural touch points for stewardship and also cultivation for the future.

"AFP is where I hone, test, and share donor stewardship ideas with a fantastic network of nonprofit leaders, and my organization is better as a result."


Caitlin Donley is the Chief Advancement & Finance Officer for Safe Alliance, overseeing resource development, financial operations, and community engagement for Mecklenburg County, NC's largest domestic violence and sexual assault nonprofit. She has worked in the nonprofit sector for over 15 years with fundraising positions in higher education, the arts and in the animal welfare areas. She has a Master's in Public Administration from UNC Charlotte and a BA in Music/French from Bishop's University. She has also completed the Nonprofit Executive Leadership program at the Kellogg School of Management at Northwestern University. Caitlin is a Certified Fund Raising Executive and currently serves at the President for the Association of Fundraising Professionals Charlotte Chapter.


About PMA Nonprofit Leadership 

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders thought the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.