Why Corporations Should Look at Philanthropy in a New Way (Holly Welch Stubbing)

December 2021

Nonprofit organizations worldwide study ways to capitalize on corporate relationships in their fundraising efforts.  Having been on both sides of this equation, Holly Welch Stubbing, the President & CEO of E4E Relief, identifies specific challenges she sees as nonprofits try to connect with corporate leaders. She shares her thoughts on how corporations can look at philanthropy differently given the competing agendas they are constantly having to manage. In episode #134 of Your Path to Nonprofit Leadership, we'll explore how to better align the mission of both the corporation and your nonprofit, and how implementing a plan around relationship building will improve that partnership.  As a strong nonprofit leader, educating yourself on corporate practices, governances, and structure will enable a better understanding when developing community philanthropic campaigns.

"More than ever, corporations are weaving together their
strategic social responsibilities into their philanthropy."


Holly has seen remarkable acts of philanthropy at E4E, none more meaningful than efforts through the Brave of Heart Fund. The Fund was set up initially by New York Life and Cigna to support families of frontline healthcare workers who lose their lives in service during COVID 19.  E4E relief has so far given away over $20M to families of these workers.  From EMTs to all kinds of nursing staff to cafeteria workers in the hospitals, these families have felt the impact from COVID 19.  E4E helps with funeral expenses, basic necessities and other supports like educational expenses thanks to over 1800 gifts and more than $65M donated in total. 


Holly Welch Stubbing serves as President & CEO of E4E Relief, an international nonprofit organization that provides disaster and hardship grants to individuals worldwide and is a leading provider of employee relief programs for multinational corporations headquartered in the U.S.  Holly previously worked for Foundation For The Carolinas for over 20 years in advancement, investment and legal affairs and is a nationally recognized leader in charitable tax matters and serves or has served on key public policy committees representing nonprofits and philanthropy on the Hill and in the state of North Carolina. She is a past Strategy leader for the Alliance for Charitable Reform and serves professionally on the Merrill Lynch Bledsoe/Cathcart Group Advisory Council and the Seymour Legacy Trust Board of Trustees. She also serves on nonprofit boards for Wake Forest University Charlotte, Charlotte Mecklenburg Library Foundation and Trinity Episcopal School.  Holly is a German Marshall Fund Marshall Memorial Fellow and is a recipient of the Charlotte Business Journal's Women in Business Award and 40 Under 40 recognitions. She was the Charlotte AFP's Fundraiser of the Year Award winner in 2013, and holds a Global Executive MBA from Georgetown University's McDonough School of Business, a J.D. from the University of Dayton School of Law and a B.A. in Speech Communications and International Studies from Wake Forest University.  Holly is a member of the North Carolina and Tennessee Bar Associations.  


About PMA Nonprofit Leadership 

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders thought the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.