Developing the Right Mindset to be an Effective Fundraiser (Rhea Wong)

March 2022

Do you struggle with fundraising? Have you truly reflected why?  In honor of our 150th episode of Your Path to Nonprofit Leadership, we discuss what it takes to overcome your struggles and maximize your fundraising with a leading expert, Rhea Wong.  If your fundraising isn't a strategy as much as it's a mix of tactics and tools cobbled together, then listen as Rhea introduces her unique and innovative program called The Fundraising Accelerator. Also, learn how to motivate your board to engage in fundraising so you never again have to ask, beg or demand their participation again. Before you can execute on even the best strategic plan, nonprofit leaders must first have the right money mindset.  You'll hear clearly articulated examples of deepening your relationships with donors and beneficial insight into the many variations of the fundraising cycle. As someone who recently released his debut book, Patton enthusiastically explores Rhea's new book, Get That Money Honey: The No BS Guide to Raising Money for Your Nonprofit.

"Once you stop projecting assumptions onto your donors, you'll realize fundraising is not about the money, it's about the relationship."


Rhea helps nonprofits raise more money. Though she has deep experience with institutional, corporate and event fund-raising, she is passionate about major individual donors and helping organizations to establish individual giving programs.  She has raised millions of dollars in private philanthropy and is passionate about building the next generation of fundraising leaders. She has become a leader in the New York nonprofit community and is a frequent educational commentator in the media.  She has been recognized with the SmartCEO Brava Award in 2015 and NY Nonprofit Media's 40 under 40 in 2017.  For more information about Rhea, please see her LinkedIn Profile here. Rhea lives in Brooklyn with her husband and the World's Most Spoiled Dog Stevie Wonderdog.  When she is not raising money for causes she loves, she can be found hosting her podcast Nonprofit Lowdown, promoting her newest book Get that Money, Honey! or onstage as a newbie stand-up comedian in downtown Brooklyn.  For more information, check out


About PMA Nonprofit Leadership 

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.