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Why Diversification is Vital to Your Fundraising Plan (Holly Rustick)
April 2022Is your nonprofit organization writing competitive grants that grow your funding capacity? In episode #153 of Your Path to Nonprofit Leadership we speak with Holly Rustick, a grant writing expert with over 15 years of winning more than $30 million in grant funding, on how nonprofit leaders can enhance their grant writing skills and increase funding to advance their organization's mission. Holly shares practical takeaways and processes to increase and diversify funding for better overall stability of your nonprofit and its programs. To truly comprehend that grant writing is the connection of money to mission, nonprofit leaders must not only diligently research and understand the funder, but more importantly, they must first have a fully developed program to present. Holly discusses proper relationship-building techniques because, like all your donors, proper stewardship is vital to the foundations with which your organization interacts. Learn how to best position your organization for funding with Holly's 10 Step Checklist and her Nonprofit Wellness Audit. Holly also shares her perspective to help more women in the nonprofit sector ascend into senior leadership positions.
"Nonprofit leaders who clearly articulate their organization's funding diversification versus desperation will more likely be rewarded by grant funders."
ABOUT HOLLY
World-renowned grant writing expert and Amazon bestselling author Holly Rustick coaches thousands of people every week through her top-ranking podcast, Grant Writing & Funding, books on grant writing, and via the Hub Haven on taking actionable steps in grant writing. Having secured millions of dollars for nonprofit organizations around the world throughout the past 16+ years, Holly has a mission to train grant writers to simplify the process, grow capacity, and advance mission. Holly has an MA in International Political Economy, is past-president of the Guam Women's Chamber of Commerce, and is an unapologetic feminist. Holly lives on the island of Guam with her beautiful daughter, Isabella. If you are interested in advancing your grant writing skills or transitioning into freelance grant writing, be sure to check out Holly's articles, books, and podcasts at www.grantwritingandfunding.com.

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Think and Grow Rich by Napoleon Hill
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Learn more about Holly Rustic and Grant Writing & Funding here
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The Beginner's Guide to Grant Writing by Holly Rustick
- Check out Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector
About PMA Nonprofit Leadership
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