Why Diversification is Vital to Your Fundraising Plan (Holly Rustick)

April 2022

Is your nonprofit organization writing competitive grants that grow your funding capacity?  In episode #153 of Your Path to Nonprofit Leadership we speak with Holly Rustick, a grant writing expert with over 15 years of winning more than $30 million in grant funding, on how nonprofit leaders can enhance their grant writing skills and increase funding to advance their organization's mission.  Holly shares practical takeaways and processes to increase and diversify funding for better overall stability of your nonprofit and its programs. To truly comprehend that grant writing is the connection of money to mission, nonprofit leaders must not only diligently research and understand the funder, but more importantly, they must first have a fully developed program to present. Holly discusses proper relationship-building techniques because, like all your donors, proper stewardship is vital to the foundations with which your organization interacts.  Learn how to best position your organization for funding with Holly's 10 Step Checklist and her Nonprofit Wellness Audit.  Holly also shares her perspective to help more women in the nonprofit sector ascend into senior leadership positions.  

"Nonprofit leaders who clearly articulate their organization's funding diversification versus desperation will more likely be rewarded by grant funders."



World-renowned grant writing expert and Amazon bestselling author Holly Rustick coaches thousands of people every week through her top-ranking podcast, Grant Writing & Funding, books on grant writing, and via the Hub Haven on taking actionable steps in grant writing. Having secured millions of dollars for nonprofit organizations around the world throughout the past 16+ years, Holly has a mission to train grant writers to simplify the process, grow capacity, and advance mission.  Holly has an MA in International Political Economy, is past-president of the Guam Women's Chamber of Commerce, and is an unapologetic feminist. Holly lives on the island of Guam with her beautiful daughter, Isabella.  If you are interested in advancing your grant writing skills or transitioning into freelance grant writing, be sure to check out Holly's articles, books, and podcasts at



About PMA Nonprofit Leadership 

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.