Everything You Believe About Small Nonprofit Fundraising is Wrong (Zoot Velasco)May 2022
Is your small nonprofit still trying to raise money through special events? Modeling your fundraising plan on what large nonprofits are doing is among several critical mistakes Zoot Velasco will help you avoid. In episode #156 of Your Path to Nonprofit Leadership, he tells us why those special events, big galas, grant writing and even courting major donors are not the most important things on which nonprofit leaders of smaller organizations should be focused. Zoot identifies three sources of earned income streams available to all nonprofit organizations and how strengthening and growing these streams will not only increase your financial stability but will also allow you to be less reliant on the traditional philanthropic dollar. He clearly articulates his Seven Step Cycle to Success with examples and practical experiences. Once you understand your organization's ability to grow its earned income, nonprofit leaders can shift their thinking to recruiting, orienting and training their staff and board members. Only million dollar+ organizations are best positioned to court major donors and receive those large grants. Where should you be spending your time?
"Avoid the big galas! Focus on smaller events, identify strategic partners, and market your mission. Everything else will fall into place."
Zoot Velasco is currently the Executive Director of the Friends of Fullerton College Foundation, Director of the Gianneschi Center for Nonprofit Research at California State University Fullerton's College of Business & Economics, Professor of Business & Marketing at California State University Fullerton, Professor of Nonprofit Management & Leadership at California Polytechnic Institute Pomona, Host of the nationally-ranked 501(c)3(b)(s) podcast and author of three books. For 23 years, Zoot led cultural programs in prisons and cultural centers. He built four art centers for the City of LA, a Boys & Girls Club, and a Theatre for the City of Long Beach. He has raised more than $32 million for various organizations. During the recession, he led the Muckenthaler Cultural Center in Fullerton to unprecedented growth, more than tripling programs, budget, patrons, and the endowment while winning awards as Orange County's first STEAM programs, institutional arts programs, and strategic partnerships. Zoot is President of the Rotary Club of Fullerton, and Paul Harris Fellow touring as a lecturer on Rotary history to clubs worldwide.
EPISODE TOPICS & RESOURCES
How to Win Friends and Influence People by Dale Carnegie
Personal Finance for Dummies by Eric Tyson
Learn more about Zoot Velasco here
- Check out Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector
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