Worried About Economic Conditions? Zoot Velasco’s Book Offers Guidance

July 2022

Are you wondering how uncertain economic conditions will affect your nonprofit?  Check out Zoot Velasco's great book Small to LARGE: Growing Social Impact Organizations Against All Odds. Zoot was our guest on Episode #156 of the Path Podcast, and offers timely insight about what certain organizations did to thrive despite an uncertain economy. The book is a culmination of Zoot's lifetime of experience, coupled with a year of research. 

He shares knowledge from his time working for the "industry," with community organizations, and with colleges. The year of research he did was centered on the question of whether or not there is a common thread of best practices that allows some organizations to grow in crisis while the majority shrink.


Zoot Velasco is currently the Executive Director of the Friends of Fullerton College Foundation, Director of the Gianneschi Center for Nonprofit Research at California State University Fullerton's College of Business & Economics, Professor of Business & Marketing at California State University Fullerton, Professor of Nonprofit Management & Leadership at California Polytechnic Institute Pomona, Host of the nationally-ranked 501(c)3(b)(s) podcast and author of three books. For 23 years, Zoot led cultural programs in prisons and cultural centers. He built four art centers for the City of LA, a Boys & Girls Club, and a Theatre for the City of Long Beach. He has raised more than $32 million for various organizations. During the recession, he led the Muckenthaler Cultural Center in Fullerton to unprecedented growth, more than tripling programs, budget, patrons, and the endowment while winning awards as Orange County's first STEAM programs, institutional arts programs, and strategic partnerships.