How Can Nonprofit Leaders Succeed in the Attention Economy? (Eric Ressler)

September 2022

With the distractions of instant access to information, are you effectively capturing the attention of the right people in a sustained, authentic, and meaningful way to move your mission forward? Eric Ressler explains what the attention economy means and how it has affected nonprofit organizations in episode #176 of Your Path to Nonprofit Leadership. Eric shares why organizations struggle to find, grow and maintain funding and you can cut through the noise and better communicate your message. Learn why traditional strategies and approaches are not working in this attention economy and how to leverage the full power of a global digital culture.  

"Nonprofit leaders who view problems through the lens of empathy and curiosity will find more interesting and effective solutions."


Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real world change by helping them nail their impact story, build brand awareness, and inspire action. Eric got his start in design from a very young age, and after leaving a design program in San Diego early to pursue freelance work, cut his teeth running a freelance business in the digital design space. After organically building a strong roster of clients, he discovered a passion for the social impact and philanthropic space. Through working with numerous organizations across this sector, he found that often their missions and visions are strong, but their efforts are stymied by ineffective communications philosophies and practices. Now, Eric and Cosmic are on a mission to help social impact organizations across the globe navigate a rapidly changing world.




As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.