How Can You Use Technology to Amplify Good? (Ray Gary)

October 2022

Today's donors have become empowered consumers conditioned by predictive technology experiences. As a nonprofit leader, do you truly embrace the donor experience? Is your technology more convenient for the organization than it is for your donors? In episode #180 of Your Path to Nonprofit Leadership technology expert, Ray Gary explains how nonprofit leaders who embrace current advances in digital platforms successfully engage, cultivate, and grow donors to become sustainable advocates of your organization's mission. Learn why you should "beware of shiny objects" and not chase the latest tech features and functionalities, but fully maximize the technology you already have cohesively within all your departments. Ray also explains what he sees as the "mid-level donor dilemma" and how technology can address this growing vital group of donors. Are you ready to test your technology acumen?

"Your technological acumen begins with treating your CRM for what it is, a Customer Relationship Manager and not just a content management system."



Ray Gary has 30+ years of product development, professional service, domestic and international business development, and early-stage business building. As the CEO of iDonate, he leads a company that provides nonprofits with technology solutions to do more good in the world. His experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies. Previously, he's served as President of the Venture Capital group of Koch Industries, one of the nation's largest private companies, where he oversaw numerous technology investments. Ray currently serves as an Advisory Board member of the Highland Park chapter of KLIFEa faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry. Ray and his wife, Gina, live in Park Cities, Texas and have three kids and one grandchild.




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