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How Can You Use Technology to Amplify Good? (Ray Gary)

October 2022

Today's donors have become empowered consumers conditioned by predictive technology experiences. As a nonprofit leader, do you truly embrace the donor experience? Is your technology more convenient for the organization than it is for your donors? In episode #180 of Your Path to Nonprofit Leadership technology expert, Ray Gary explains how nonprofit leaders who embrace current advances in digital platforms successfully engage, cultivate, and grow donors to become sustainable advocates of your organization's mission. Learn why you should "beware of shiny objects" and not chase the latest tech features and functionalities, but fully maximize the technology you already have cohesively within all your departments. Ray also explains what he sees as the "mid-level donor dilemma" and how technology can address this growing vital group of donors. Are you ready to test your technology acumen?

"Your technological acumen begins with treating your CRM for what it is, a Customer Relationship Manager and not just a content management system."

  

ABOUT RAY

Ray Gary has 30+ years of product development, professional service, domestic and international business development, and early-stage business building. As the CEO of iDonate, he leads a company that provides nonprofits with technology solutions to do more good in the world. His experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies. Previously, he's served as President of the Venture Capital group of Koch Industries, one of the nation's largest private companies, where he oversaw numerous technology investments. Ray currently serves as an Advisory Board member of the Highland Park chapter of KLIFEa faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry. Ray and his wife, Gina, live in Park Cities, Texas and have three kids and one grandchild.

 

EPISODE TOPICS & RESOURCES 



ABOUT PMA NONPROFIT LEADERSHIP

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.