3 Essential Characteristics for Nonprofit Leaders (Jama Campbell)

January 2023

As a nonprofit leader looking for funding, are you clear about what potential funders are looking for when evaluating an investment? In episode #194 of Your Path to Nonprofit Leadership, we talk with SECU Foundation Executive Director Jama Campbell about key leadership attributes her foundation looks for when choosing projects and programs to fund. She highlights the importance of projects which can be replicated, and the impact they have on both their community and the extended region in which they operate. Jama discusses their Mission Development Conference, which brings nonprofit leaders together, creating opportunities for collaboration, and the four key areas of need the SECU Foundation looks to fund. She also details the key leadership characteristics she looks for in each organization they consider for funding.

"We're always looking for ways to help people and organizations fill the key gaps in their communities."



Jama Campbell is a native of North Carolina and a graduate of the University of North Carolina at Chapel Hill. For over twenty-five years, Jama has worked for SECU in various positions throughout the state. Jama served as loan officer, operations auditor, Branch Vice President and later Senior Vice President in the branch network before taking on the role of Executive Director of SECU Foundation in 2015. She brings her experience in serving members to her role as Executive Director of the SECU Foundation and helps guide the Foundation in furthering its commitment to the citizens of North Carolina. Jama states "The member funded SECU Foundation serves as an incredible resource to North Carolina by supporting high impact projects in the areas of education, healthcare, housing and human services. We strive to represent the credit union philosophy of 'People Helping People' and embrace the opportunity to serve the citizenry of our state by ensuring our footprint is felt in all 100 North Carolina counties."




As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.