Dirty Little Secrets of Direct Response Fundraising (Andrew Olsen)

February 2023

What is direct response fundraising? Is it part of your overall fundraising plan and are you getting the returns you expect? In episode #198 of Your Path to Nonprofit Leadership, Andrew Olsen returns to the podcast and explains why you need a better way to fundraise. Many nonprofits coming out of Covid are achieving their highest levels in giving. However, Andrew explains why giving patterns over the last decades don't match the trends of giving today. Learn the dangers of approaching fundraising with a mass volume strategy. Andrew shows why relationships are the key to long-term giving that will sustain your organization throughout the years. Would your organization benefit from outsourcing their direct response fundraising? Do you truly understand what it means to be a good steward to your donors? Andrew has the answers.

"Relationships change everything."



Andrew Olsen is on a mission to help leaders increase mission impact by developing healthy cultures that accelerate revenue growth. Throughout his career, he's helped over 500 ministries and other nonprofits raise more than half a billion dollars. Andrew has built and led fundraising programs on behalf of organizations like Covenant House International, Museum of the Bible, The Salvation Army Eastern Territory, The Salvation Army California South Division, Jews for Jesus, CARE USA, Save the Children, Best Friends Animal Society, and dozens of Rescue Missions and Food Banks across the U.S. and Canada. Andrew is a two-time best-selling author and host of the top-ranked show, The Rainmaker Fundraising Podcast. Andrew recently joined DickersonBakker & Associates as Senior Vice President of Fundraising Solutions, where he'll lead the firm's major gift consulting practice as well as oversee the Impact Messaging division that provides communication vehicles to support our clients' major gift and capital campaign efforts. Andrew will also be responsible for developing and launching new products and services for the firm.



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