Nonprofit Leaders: Which Trends Should You Follow? (Becky Endicott & Jon McCoy)

March 2023

What key trends are you following as a leader in 2023? For the enterprising nonprofit executive, one of the best sources of cutting-edge information in the sector is We Are For Good, and that's why we waited until the  #200th episode of Your Path to Nonprofit Leadership to speak with Becky Endicott and Jon McCoy, two thought leaders in our sector who will zero in on some of the key trends that will help you steer your nonprofit in the right direction this year. 

"A career in nonprofit will be the most rewarding journey of your entire life."



After a career of 15 years serving within the nonprofit sector - leading teams in marketing, design and annual giving - Jon left his job to create what he wanted to see in the world. An open table and place to connect this generation of nonprofit leaders with the best tools, guides and inspiration to take their impact further. We Are For Good was taken full time in 2020 - co-founded alongside his career-long dear friend Becky Endicott. The first phase of bringing their vision to life is the We Are For Good Podcast - which debuted in August 2020 as the #1 nonprofit podcast on Apple iTunes. Now counting more than 250 episodes, we regularly welcome some of the industry's most respected thought leaders as guests, and We Are For Good consistently ranks among the top downloaded nonprofit podcasts in the US and charts in more than a dozen countries worldwide.


Becky is the Co-Founder of We Are For Good, a digital kindness and social impact community, is revolutionizing the nonprofit industry through profound compassion, best-in-class education/training, authentic storytelling and crazy good marketing all leading to an #ImpactUprising. Its podcast of the same name debuted at #1 in the nonprofit category and is frequented by nonprofit colleagues around the world as well as Do Gooders who are simply looking for a reason to smile or celebrate humanity. The company's ethos stems from the core belief that everyone matters, and our passion is to bring innovation, social impact, and, well - a little bit of good - into the world. You matter here. Come join our community or learn more at or @weareforgood on most social platforms.




As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.