Why Do People Give to Your Nonprofit? (Tim Kachuriak)

September 2023

Do you know how to write your nonprofit value proposition to increase donations? Do you know why people give? In episode #226 of Your Path to Nonprofit Leadership, Tim Kachuriak, founder of NextAfter, a fundraising research lab and consultancy, explains why he's obsessed with discovering what inspires people to give and how his organization is helping nonprofit leaders answer those questions and more. He shares key takeaways learned through their research and how it compares with the latest Giving USA results. Is there a true generosity crisis among mid-level donors happening now? Learn how and why nonprofit leaders should sharpen their value proposition and what that can mean for their key volunteers and board members. 

"There are four ways for a nonprofit leader to sharpen their value proposition."



Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. A nonprofit thought leader, Kachuriak is the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising ScorecardWhy Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor CrisisKachuriak has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences. Kachuriak is also the co-founder and board member for the Human Coalition, a member of the board of directors for Open Doors USA, an Advisory Board Member for the SMU Digital Accelerator, Advisory Board Member for Kids Prosper Kids, and an Advisory Board Member for the Blackbaud Institute for Philanthropic Impact. Kachuriak lives in Prosper, TX with his wife Rebecca, and their four children.